Sustainability Meets Style: American Backcountry’s Commitment to Eco-Friendly Printing

At American Backcountry, we believe in protecting the planet as much as we enjoy exploring it. That’s why we’ve incorporated sustainable practices into every step of our production process. From eco-friendly printing to using recycled materials, here’s how we’re working to reduce our environmental impact while offering high-quality apparel.

1. Water-Based Inks for a Greener Future

Our printing process uses water-based inks, which are free of harmful chemicals. These inks produce soft, vibrant designs while minimizing environmental harm. Compared to traditional plastisol inks, water-based inks require less energy, generate minimal waste, and align perfectly with our mission of sustainability.

2. DYE SUB, Direct-to-Garment Printing & Polaris Technology

We’ve invested in advanced printing technologies, including the cutting-edge Polaris printer. These methods not only use less water and reduce waste but also deliver brighter, more vivid prints that bring our designs to life. This ensures every product meets our customers' high standards while minimizing environmental impact.

3. The 200-Mile Footprint

Our commitment to sustainability goes beyond printing. Every stage of our production, from manufacturing to distribution, happens within a 200-mile radius—from Yadkinville to Hickory, NC. This localized supply chain helps cut down on transportation emissions and supports local businesses.

4. Recycled Materials: Repreve Shirts

Many of our products, including our Repreve shirts, are made from recycled plastic bottles. By transforming waste into wearable goods, we’re not only reducing plastic pollution but also offering our customers gear that aligns with their values of promoting an outdoor lifestyle and making a positive impact on the planet.

5. Aligning with Your Values

Choosing American Backcountry is more than purchasing a t-shirt—it’s about joining a community that values the outdoors and strives for sustainable practices. Together, we can tread lightly on the earth and inspire others to do the same.